Inspiration letter: Creating digital values is what many are aiming for – but for whom?

Our inspiration letter can be also downloaded here: Link

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Use the time between the years and motivate your colleagues, your business and project partners for 2019 once not with a calendar or a pen.

Get more out of your Design Thinking workshops and sales appointments! With the Persona Setcards you can work out, document, share, and discuss customer, product, and service requirements in a playful way. Surprise your meeting partners! Be communicative and use gamification: the cards can be used from the very first minute - as icebreakers in meetings or on trains! Alongside, you experience the spectrum that digitization and your very own solutions could offer.

The Persona Setcards comprise around 70 features and questions in 6 categories: persons, organization, things, means and spaces as well as mindsets. You are reworking your business model or watching out for customers in cities and virtually? Are you thinking of sharpening your product and service portfolio for future businesses? Explore the mindset of your customers and let your sales and customer service colleagues turn into a sparring partner.

You will receive the Persona Setcards in an attractive box consisting of 55 writable cards, motivation cards and introduction cards. The cards are Swiss Made and convince by quality and content. Order directly for only CHF 69,- at www.digitizingecosystems.com/shop .

We are also offering workshops on how to use and sell consumer-oriented with the Persona Setcards!

Happy profiling wishes to you and your prospects

Digitale Werte schaffen wollen wir alle - für wen eigentlich?

Motivieren, Innovieren und Transformieren - so oder so ähnlich haben ein Geschäftspartner und ich uns dieses Jahr über die Herausforderungen und Chancen der Digitalisierung unterhalten.

Doch was bedeutet Digitalisierung überhaupt?

Und was sollte in 2019 angegangen werden?

Der beigefügte Motivationsbrief (einfach anklicken) zeigt auf, was unserer Meinung nach wichtig ist in den Überlegungen für Digitalisierungsvorhaben und ist gleichzeitig Ansporn, sich dem Thema von der Idee bis zur Umsetzung zu widmen.

Mit dem Persona Profiling Tool haben wir dieses Jahr einen kleinen, wichtigen Beitrag geschaffen, um Digitalisierung als Enabler begreifbar zu machen.

Sie suchen noch ein motivierendes Geschenk für Ihre Mitarbeiterinnen und Mitarbeiter? Oder haben diese bestens belohnt mit einem tollen Weihnachtsessen und überlegen, wie Sie sich mit Kunden und Geschäftspartnern 2019 dem Thema Digitalisierung nähern? Seien Sie neugierig - die Persona Setcards helfen Ihnen dabei …

Weihnachtliche Grüsse

Barbara Flügge

DIALOG DIGITAL und INTERAKTIV - der 60. DIGITALDIALOG GRAZ von Silicon Alps Cluster und ALP.Lab

Zwei Wochen nach diesem wunderbaren Ereignis bleibt nicht nur eine Rückschau, sondern eine Vorschau auf spannende neue Vorhaben, Gespräche und Diskussionen.

Der folgende Beitrag des JOANNEUM LIFE und Mag. Dr. Franz Prettenthaler, MLitt. fasst dieses tolle Event so gut zusammen, dass wir uns mit einer eigenen Kommentierung zurückhalten:

“Das war der 60. Digitaldialog

Im wunderbaren Ambiente des kulturhistorischen GrazMuseums veranstaltete der Silicon Alps Cluster agemeinsam mit ALP.Lab den 60. Digitaldialog zum Thema „Autonomes Fahren und Smart Mobility“.

Zu diesem spannenden und zeitgeistigen Thema gab es erstmals in der Geschichte der erfolgreichen Veranstaltungsreihe am frühen Nachmittag einen vertiefenden Workshop, der sich rund um die Gestaltung der Stadt von morgen drehte. Interaktiv und kollaborativ geleitet wurde er von Barbara Flügge PhD (digital value creators), der Expertin im Bereich Smart Mobility und Herausgeberin mehrerer im Springer Verlag erschienenen Bücher, die mit Smart Mobility Bausteinen für intelligente Mobilität zum Standard und Hilfsmittel für die Entwicklung von Mobilitätskonzepten geworden sind. Zahlreiche Workshopteilnehmer/innen erarbeiteten unter Berücksichtigung eines fiktiven Stadtmodells Persona-Profile sowie szenarienorientierte Rollenmodelle. Unterstützt wurde der Spezial-Workshop von  JOANNEUM RESEARCHMagna Steyr FahrzeugtechnikMOBILITY LAB Graz sowie Silicon Alps.

Der 60. Digitaldialog im GrazMuseum

Die Abendveranstaltung des 60. Digitaldialogs stand ganz im Zeichen der smarten und urbanen Mobilität. Den äußerst passenden Rahmen bot das GrazMuseum im Herzen der Stadt Graz. Als Plattform für zeitgenössische urbanistische Themen zeigt es Ausstellungen und Sammlungen, die sich mit der Geschichte wie auch mit der Gegenwart und Zukunft der Stadt Graz auseinandersetzen. Vizedirketorin des GrazMuseums Mag.a Sibylle Dienesch begrüßte gemeinsam mit DI Gerhard Greiner (ALP.Lab) das zahlreich erschienene Publikum und kündigte für das Jahr 2020 den zukünftigen Fokus des Museums auf die städtische Digitalisierung an. DI Dr. Matthias Rüther von DIGITAL und Mag. Dr. Franz Prettenthaler, MLitt., Direktor von LIFE, waren als Vortragende beim 60. Digitaldialog vertreten.”

Der o.a. Beitrag wurde veröffentlicht am 05.11.2018 auf der Website von JOANNEUM RESEARCH - hier geht es zum Link.

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How cities become what we want them to be

This blog was originally posted on D!gitalist on December 12, 2017 under https://www.digitalistmag.com/digital-economy/2017/12/12/cities-become-what-we-want-them-to-be-05596496

Around the world, digitization is transforming how we live. While mega cities are at the forefront of digital transformation, even small and midsize cities and tiny villages are looking for ways to co-innovate and generate long-lasting impact through digital technology. Cities are using the data we're generating, from our cars, mobile apps, public transportation, and homes, to create better environments for their residents and visitors.

The metabolism of cities

Cities are built to serve their people. By collaborating across five domains – governance, economy, transport, environment, and resources, as well as people – stakeholders such as governments, infrastructure providers, and businesses can function together to generate growth opportunities. A unifying reference architecture enables cross-stakeholder openness to connect platforms, solutions, and services in order to provide holistic, inclusive, and locally relevant services. According to goal #11 of the U.N. Sustainable Development Goals, cities and communities should be inclusive, resilient, safe, and sustainable.

Ecosystems Thinking - The Bigger Picture

Ecosystems Thinking - The Bigger Picture

While every city is driven by the mandate to provide infrastructure, communications, and security, individual cities differ in their approaches based on local circumstances, demography, and legacy solutions. Still, the metabolism of cities, regardless their geography or size, is the same. All seek to implement smart building and zero emission zoning, as well as to support good citizenship in designing public spaces, facilitating employment, or supporting volunteerism. Sant Cugat in Catalonia, Spain, supports good citizenship through smart city technologies. For example, these technologies raise streetlight brightness when motion is detected or alert neighbors about noise levels through a city app, such as when there is a party or event nearby. In a smooth and transparent way, these measures make people aware of their behavior and surroundings.

It's important for cities to ensure their digitization initiatives are rigorous and relevant. Proofs of concept (PoC) that are just thrown into a city without assessing them against those criteria may be wasteful, in both time and money, and produce short-term but non-replicable experiences. Instead, digital government initiatives should be SMART – that is social, measurable, adjustable, responsive, and trackable – to ensure they have both rigor and relevance.

Turning digital advancements into benefits

The DNA of a smart city is driven by its multi-dimensional complexity and interdependences. By being the digital representation of a city's metabolism, a digital boardroom or dashboard can illuminate the links between one element, like infrastructure planning, and others, such as economic and environmental matters. For example, parking space design decisions can be measured against an impact analysis of bus scheduling and event planning.

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Cities need to build the skillsets and competences to co-create and understand the true value behind city dashboards. Along with dashboard handling and interpreting capabilities, city dashboard acceptance is driven by their own and third-party advancements, such as data updates, changes in building layouts, machine learning with before/after analytical capabilities, or the ability to sense changes among people waiting at a subway station.

Multi-functional assets, such as Sant Cugat's streetlights, offer new opportunities for co-creation. Buenos Aires, Argentina, and Antibes, France, offer other examples of how co-creation can turn risks and challenges into opportunities. Whether decreasing the risk of flooding through heavy rain forecasts, or detecting water pipeline events in advance by optimizing the throughput of water, both cities' efforts have succeeded because they were built around the city ecosystem. Process and business model innovation and the drive to scale beyond the pilot were key to accelerating the projects' implementation.  

Meeting human needs

Looking at people's real needs through the lens of digital advancements is the way to resolve a city's most urgent challenges. A city manager with the right tools, technology, and transformation competencies can lead the digitalization initiatives that achieve the most pressing goals. To lead rigorous deployment, city managers must know where they stand, what the smart city master plan should look like, and how to make decisive choices on solution and technology providers.

City managers learn where they stand and what problems they need to solve by looking to the people in their community. Consider the example of elderly residents in need of physical support, social interaction, and financial help. Internet of Things solutions can monitor them and alert children or grandchildren in other cities when they need help. For example, a smart refrigerator can monitor a grandfather's food supply and provide a notification that food is running short, or a wearable device can identify changes in a grandmother's health, walking patterns, or air quality. Persona profiling offers insights into people's needs, and technology loops in to provide critical services in a more sophisticated manner. Literally by sensing the needs and the consequences for each of the personas, city managers and their ecosystem can, for the first time, budget and deliver what citizens really need.

Let me ask you: What is your vision for your city to become what you want it to be?

By Barbara Flügge

How Connectivity Can Ease Parking Pain

Co-authored by Barbara Flügge and Ilaria Riva

As the world’s urban population grows, innovative cities are taking steps to ensure they can deploy ecologically and economically healthy, citizen-centric services and attract new investment, businesses, and talent. By harnessing the power of innovative digital technologies, these cities are transforming into more sustainable, livable communities.

Digital transformation is a joint effort, and governments need the support, expertise, and services of leading organizations to become smart cities.

Taking a closer look into the physical and digital assets of cities, urban space is a critical high-value asset.  In the following interview, Ilaria Riva, global digital and marketing manager with Hub Parking Technology, elaborates on the distinct viewpoints on space management—specifically, parking spaces.

Ilaria, let’s start on what I call the essentials of smart mobility offerings. When I look into the definition of smart mobility, it is defined as an offering that gives everyone the right to mobility – regardless of age, budget, handicap, local familiarity or not. Which three elements are essential from your point of view?

The three most important elements are:

  1. Technology and mobile infrastructure
  2. Policies and strategic decision making upon partnerships and cooperation
  3. Investment capability

Easy access to connectivity for all citizens is key. The same accounts for smart mobile solutions and sensors that offer real-time data and alerts.

So the accessibility gained through connectivity and openness then also helps create an ecosystem that allows cities to connect with their citizens?

Yes, it offers even better, more efficient and sustainable services. Mobile applications allow cities to know better their citizens, their needs and sentiments, and improve their quality of life. Adoption of these solutions asks for a holistic view, meaning the presence of policies and an integrated vision across different dimensions of urban living. A series of integrated policies implemented by the public sector will help – such as pushing for shared services, redesigning the city, expanding pedestrian zones, amongst others. [Others] are strategic partnerships and integrated initiatives between private and public sector in order to build one ecosystem where there is no fragmentation and no friction.

You talk about offering what I call a “frictionless city” that allows a smooth mobility experience to everyone throughout the city. Cool!

Yes, and with respect to investment capability. It translates into the ability of the city to invest wisely into infrastructure from an operational and constructional point of view where and when it is needed.

Which of the essential elements are a key focus from your point of view?

Parking congestion in cities accounts for 10% of a car’s greenhouse gas emission and 30% of urban traffic. Most of the current parking infrastructure does not cover the ever-growing demand for efficient parking in a city. Our aim is to constantly focus on developing technologies that can help municipalities and parking operators threefold:

  • Offering new and more efficient services for their citizens.
  • Helping reduce congestion and improve transient time
  • Improving the community’s quality of life

We are able to achieve this, both through technology and bringing together private and public sectors, to create an effective, consistent, and frictionless parking experience for the end user and citizen. Finally, we contribute to improve dramatically urban mobility.

How are cities then able to collect and analyze data?

The gathered information and knowledge is helping them plan, implement, and evaluate integrated initiatives of smart mobility. Think about the following applications as an example:

  • GPS-based mobile solutions leveraging real-time occupancy information and variable message signs (VMS) to drive traffic and direct drivers to the closest parking location with parking availability
  • Integrated parking guidance systems to further relieve congestion and guide the customer to a specific parking spot
  • Multiple smart ways to access and pay automatically and seamlessly for parking through a mobile phone (both for transients and monthly subscribers), license plate recognition, RFID, and AVI to speed up the throughput and make the experience seamless for the citizen.

Do you have an example?

An integration with toll systems, for example, allows citizens to access parking by using the same credentials they use for accessing toll roads. Moreover:

  • Integrations with public transportation fare collection systems stimulate intermodality
  • Integrated video surveillance systems for area and environment security foster safety in a gated area
  • Predictive business intelligence solutions predict more accurately the throughput and plan
  • Powerful back-end platforms for our mobile solutions offer the ability to gain valuable insights about citizens’ parking behaviors, [and to] connect with citizens and derive further parking strategies from that.

With respect to strategic, functional, and business aspects, I see that an open dialogue is needed with municipalities, the local economy, and constituents to frame a holistic and integrated vision and determine the digital agenda for the city.

Exactly! This is where technology turns into a key enabler for the creation of an open and integrated ecosystem and mobility plan, which ultimately translates into a better quality of life for the citizens. Open platforms are essential, as well as modular and extensible architectures, in order to allow cities to integrate multiple technologies and providers and easily scale with time.

Open meaning open to third-party offerings – being a platform itself, or apps and services?

Well, both.

Coming back to smart mobility in a wider context of smart cities and regions, where do you see collaboration opportunities with other mobility and non-mobility solution providers?

Collaboration opportunities are manifold: local retailers, the trade fair and event operators, the tourism office, and the city-wide marketing strategists. I recommend dedicating time and energy into a mobility-led strategy exchange together with these and other stakeholders. That is only way to identify business and functional requirements and distill technical and functional integration needs. The ultimate goal is to build an open and common ecosystem locally.

When we look at the global map, the regions and countries that will benefit most from intelligent space management are facing geographical constraints. Many to date face maintenance and investment burdens from existing infrastructures. Cities that are growing fast in e-commerce expect on-demand space requests and fulfillment for loading and unloading zones, for drone landing spots, and physical switchboards for cargo shipments. Which ones would you add?

According to the growth forecasts, urban developments will be massively happening in developing and emerging countries. Greenfield cities and urban settlements then look into space management holistically. So taking into account space, adjacent services; for example, hospitality services, mobility encompassing services in residential and commercial districts, amongst others.

When I look through my ecosystems lens, do you feel that these insights work for any stakeholder in any area with a geographical boundary, an ad-hoc need for loading and unloading zones, or anything else?

Correct, Barbara! One key element on addressing digital transformation potential is the capability to adjust and adapt advancements to a particular situation and need. And that is a task to be tackled in other mobility-affected areas, too.

Thank you, Ilaria, for the inspirational exchange!

Ilaria Riva is global digital and marketing manager with Hub Parking Technology. Ilaria works on a global scale to bring in-depth knowledge and expertise on parking and space operations to small, medium, large, and mega-cities. Barbara Fluegge advises executives, forward thinkers, and innovation leaders in ecosystems thinking and is driving Smart City and Smart Mobility initiatives. Both Ilaria and Barbara share the efforts of mobility-as-a-service to diminish infrastructure burdens and execute digitization efforts successfully to help citizens, governments, and businesses.

 

 

This article originally appeared in D!gitalist Magazine, June 28 2017: http://www.digitalistmag.com/iot/2017/06/28/connectivity-eases-parking-pain-05184949

Serve-to-Bike

What makes hotel services unique? The ones who travel judge. We judge on quality features such as design and architectural features, meeting the L3 (location - location - location) expectation, the restaurant offering fresh, local and hopefully a good variety of vegeterian and vegan cuisine, the cleanness of the rooms, friendliness of the reception personnel, the functioning of the elevator and if the ordered room service was convincing enough to order it another day or night, too.

What is left for a unique, wow-like offering? The 25h Hotel Altes Hafenamt (the former Harbor's Masters Office) (https://www.25hours-hotels.com/de/altes-hafenamt/home/home.html) and especially room #147 (the former office of the Harbor Master) in the Port of Hamburg gave me a sneak preview in the recently re-opened hotel and room: it is a bike and a bike-tailored bag! It resides in the room - available selectively for the ones who book #147!

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So what is the secret about the ecosystem in here? It is the combination of individual service providers and taking them beyond the known relationships: two suppliers turn the service provider (the hotel) into a companion to lift up the unique experience in the utmost environmental friendly manner. Why is that? Read below.

So here they are: the bike company and agency TwoWheelsGood (http://agency.twowheelsgood.org/) from Hamburg and Canvasco, a Bremen-based brand re-fashioning used sails (https://canvasco.de/). Canvasco turns remaining, not fitting fabric into a bag-to-fit-the-bike that is small enough to make use of remainders and practicable enough to fit onto the bike with some extra features - and it looks good, too - moreover it adverts the hotel through the 25h logo.

I asked the hotel for another favor. I like to get one of these bike-bags: with pinkish letters for my girls bike at home!

Happy Exploring !

Barbara

Real Needs - Real Mobility Talks - Barbara Flügge

Connecting Everyone was in today's workshop the baseline and motif for discussing the benefits of smart cities and smart mobility engagements. We enjoyed the engagement and openness with city and business representatives of South German hubs. We have identified the key relevant clusters of digital transformation: being [mindset], [values], [content], [data hubs], [mobility-as-a-service], and [transformation roadmaps].

Connecting Everyone - Barbara Flügge

Pragmatic optimism – this is how 2016’s Pritzker prize winner Alejandro Aravena describes his approach to making holistic and innovative architectural concepts, deployable in economically disadvantages areas or regions that have encountered natural catastrophes. Similar to an architect, the variety and complexity of ecosystems and their challenges drive my focus on ecosystems. Ecosystems that make up our living and working spaces, either on-site or remote, compete for awareness, investment, project budgets and creative heads like that of Mr Aravena!

Navigieren Indoor und Outdoor - Carsten Günther und Matthias Jöst

Die Bereitstellung einer durchgängigen Indoor- / Outdoor-Navigation unterliegt auch heute nach wir vor umfangreichen technischen Anforderungen. Eine hohe Daten-Aktualität, eine zuverlässige Indoor-Ortung und eine intuitive Bedienung sind Voraussetzung für die Akzeptanz bei den Nutzern. Im Wettstreit der Anbieter urbaner Mobilität wird die Bereitstellung einer durchgängigen Indoor- / Outdoor-Navigation zukünftig ein wesentlicher Baustein für die Akzeptanz eines Verkehrsmittelanbieters und den Erfolg von Smart Mobility-Szenarien sein. 

Innovationen managen - Katrin Redmann

Die rasante Entwicklung durch die Digitalisierung und Globalisierung erfordert von jedem Akteur im wirtschaftlichen Umfeld in immer kürzeren Intervallen zunehmend hochwertige und durchdachte Innovationen. Sie sichern die Dynamik und den dauerhaften Fortbestand einer Organisation. Ideen und Beispiele von Innovationen und Innovationsquellen beleuchten wir ebenso wie praktische Hinweise und Impulse, sich mit dem eigenen Innovationsumfeld neu zu befassen.

Jeder hat ein Recht auf Mobilität - Barbara Flügge

Betrachten wir die Ausgangssituation und vergleichen wir den Anspruch mit der Wirklichkeit, sind Einblicke in Mobilitätsschaffung, Mobilitätserhalt, Sicherheit und Nachhaltigkeit unabdingbar. Die öffentliche Hand und Privatunternehmen sind mit Infrastruktur und Investitionsentscheidungen konfrontiert, welche heute unseren Spielraum für das Mobilsein von morgen abstecken. Dem geschuldet braucht es eine Übersicht über die wesentlichen Kennzahlen und die Einflussnahme von Mobilität auf den Individual- und Güterverkehr. Der Blick sollte gelenkt werden auf Verkehrsmanagementsysteme, technologische und informationstechnische Trends wie dem Internet der Dinge, dem Internet der Dienste und Industrie 4.0.